WELCOME TO LUNACHICS

We are a lifestyle and fashion boutique located in downtown Exeter, NH. We have been in business for 23 years! Best known for our premium denim collection, we are proud to carry jeans for women of all ages, sizes, and budgets. Our sizes vary from 00 - 14 and we have an array of styles; bootcut, flare, skinny, straight, and more. We aim to keep you comfortable, on-trend and most importantly, confident in what you're wearing! 

We treat our customers like family and love helping to inspire women to wear every look with confidence and enthusiasm. Our stylists are savvy, knowledgeable, and always current on the latest trends in the fashion industry. We are here to help you for any look you have in mind -- whether it's back to school, new job, a wedding date or a weekend away, we have a look for you! The store is designed with customers in mind, it's cozy, familiar and includes a lounge area with a comfy couch, TV, and toys that will keep your family entertained while you shop!

Hear From Our Customers

★★★★★

Ditch your sweatpants and go shopping at Lunachics for some fall clothes and accessories. The shop staff are knowledgeable and helpful. Browsing is encouraged too. I am a long time customer and through the years I have always found them this way.

Connie M.
★★★★★

I would like to preface my review as being a person that loathes clothes shopping. The professional and congenial service by all employees made my shopping experience most pleasurable. Being able to find several items that were absolutely perfect made my day. I thank you all.

Micky Y.
★★★★★

Kyra was my styling consultant. She did a great job selecting my style of clothes for my career, my age, and taste. Kyra made it such a fun experience, and Lunachics provided the beautiful clothes. Rush in today for the "shop til you drop experience" of your life....

Patricia B.
★★★★★

The best place to shop for jeans locally. Huge selection and the staff are experts on finding what will look great on you!

Erica J.
★★★★★

Great selection, great jeans, great experience!

Jen K.
★★★★★

One of my favorite shops to visit especially when looking for quality denim. The staff is always friendly, helpful, and knowledgeable!

Amanda M.
★★★★★

I highly recommend Lunachics! They always have such great variety and there is something for everyone (all shapes and sizes). I love walking in and seeing Kyra's smiling face- she's the best when I walk through the door to greet each and every customer. If you haven't been to Lunachics in downtown Exeter you're missing out!

Hayley W.
Meet the chics

Looking for a new outfit or wanting to spice up your wardrobe? The Chics have got you covered! With new arrivals daily at Lunachics, we can assure you there is something for everyone!

dana

Dana has owned Lunachics for 23 years! If you don't know her by the name of Dana, you may know her by the name of Bubbles, her grandmother name! She has two grandsons; Charlie and Henry, who are her entire world! You can find photos of them all around the shop! Some of Dana's favorite brands are Lilla P, Paige and Heartloom!

jennie

Jennie is one of our fashionable stylists here at Lunachics. She is an Exeter native that enjoys all things fashion and beauty! Her sweet and fun personality will guide you in finding just the right outfit or gift. Some of her favorite brands at Lunachics are Z Supply, SixFifty, and Dear John. When Jennie isn’t at Lunachics, you can find her at our local hospital working as a surgical technologist in the operating room, nursing school or at Seacoast United coaching softball. Jennie and her husband Charlie reside in Exeter with their daughters, Madison and Isabella!

martha

Martha is our digital marketing girl! You can find her on the floor helping you find a pair of denim, or in the back working on making our website perfect and adding new products for you to see! Some of Martha's favorite brands are AGOLDE, Free People and Z Supply!

Jaidyn

Jaidyn has worked at Lunachics for the past few years! She is an expert with the denim wall and will find you your perfect fit. Her favorite brands are Free People, Kut, and Z Supply.

katharine

Katharine aka "Kat" is new to our team as of September! Kat is so excited to be a part of our team and is looking forward to helping you find exactly what you are looking for when you come into the shop! She is ready to style you in our newest arrivals! Some of Kat's favorite brands are Free People, Mother, Spanx and Six Fifty!

kate

Kate is the newest member of the Chics team! She is so excited to be at the store and is always happy to help you find your next favorite outfit. Kate is always smiling - and her favorite brands are Free People, Agolde, and Mother.