WELCOME TO LUNACHICS

We are a lifestyle and fashion boutique located in downtown Exeter, NH. We have been in business for 22 years! Best known for our premium denim collection, we are proud to carry jeans for women of all ages, sizes, and budgets. Our sizes vary from 00 - 14 and we have an array of styles; bootcut, flare, skinny, straight, and more. We aim to keep you comfortable, on-trend and most importantly, confident in what you're wearing! 

We treat our customers like family and love helping to inspire women to wear every look with confidence and enthusiasm. Our stylists are savvy, knowledgeable, and always current on the latest trends in the fashion industry. We are here to help you for any look you have in mind -- whether it's back to school, new job, a wedding date or a weekend away, we have a look for you! The store is designed with customers in mind, it's cozy, familiar and includes a lounge area with a comfy couch, TV, and toys that will keep your family entertained while you shop!

Hear From Our Customers

★★★★★

Ditch your sweatpants and go shopping at Lunachics for some fall clothes and accessories. The shop staff are knowledgeable and helpful. Browsing is encouraged too. I am a long time customer and through the years I have always found them this way.

Connie M.
★★★★★

I would like to preface my review as being a person that loathes clothes shopping. The professional and congenial service by all employees made my shopping experience most pleasurable. Being able to find several items that were absolutely perfect made my day. I thank you all.

Micky Y.
★★★★★

Kyra was my styling consultant. She did a great job selecting my style of clothes for my career, my age, and taste. Kyra made it such a fun experience, and Lunachics provided the beautiful clothes. Rush in today for the "shop til you drop experience" of your life....

Patricia B.
★★★★★

The best place to shop for jeans locally. Huge selection and the staff are experts on finding what will look great on you!

Erica J.
★★★★★

Great selection, great jeans, great experience!

Jen K.
★★★★★

One of my favorite shops to visit especially when looking for quality denim. The staff is always friendly, helpful, and knowledgeable!

Amanda M.
★★★★★

I highly recommend Lunachics! They always have such great variety and there is something for everyone (all shapes and sizes). I love walking in and seeing Kyra's smiling face- she's the best when I walk through the door to greet each and every customer. If you haven't been to Lunachics in downtown Exeter you're missing out!

Hayley W.
Meet the chics

Looking for a new outfit or wanting to spice up your wardrobe? The Chics have got you covered! With new arrivals daily at Lunachics, we can assure you there is something for everyone!

THE CHICS:

DANA

Dana has owned Lunachics for almost 23 years! If you don't know her by the name of Dana, you may know her by the name of Bubbles, her grandmother name! She has two grandsons; Charlie and Henry, who are her entire world! You can find photos of them all around the shop! Some of Dana's favorite brands are Lilla P, Paige and Heartloom!

KYRA

Kyra is our social media girl! You can find her behind the camera working on content for the shop, or sometimes in front of the camera during one of her live videos on Instagram! Kyra has a passion for fashion and loves to help you find that perfect pair of denim you are looking for, or the perfect outfit for date night! Kyra attended college at Plymouth State University and graduated in 2022. Kyra is currently pregnant with a sweet baby boy! Any mamas out there who need help styling their baby bump, Kyra has got you covered! She just celebrated her 3-year anniversay at Lunachics in April! Some of Kyra's favorite brands are Z Supply, KUT From The Kloth and Spanx!

ALLISON

Allison is our stylist queen! You can always find her trying out the newest trends whether it's a pair of barrel leg jeans or a fun red shoe, she is guaranteed to be the person to try them on and look AMAZING while she is wearing them. Allison graduated from UNH in 2023 and also just celebrated her 3-year anniversary here at Lunachics in July! Some of Allison's favorite brands are AGOLDE, Free People and Citizens of Humanity!

JENNIE

Jennie is our shop mama! She is currently enrolled in nursing school at New England College. She is an Exeter local and has 3 daughters (Kyra being one of them). Jennie is our denim girl! She loves to find the perfect pair of denim for you that makes you comfortable and most importantly confident! Any extra time Jennie has on her hands she spends here at the shop helping and working on the floor! Some of Jennie's favorite brands are Pistola, Z Supply and Dear John!

KATHARINE

Katharine aka "Kat" is new to our team as of September! Kat is so excited to be a part of our team and is looking forward to helping you find exactly what you are looking for when you come into the shop! She is ready to style you in our newest fall arrivals! Some of Kat's favorite brands are Mother, Spanx and Six Fifty!

EMILY

Emily is currently attending college at UNH! You can find her at the shop every Sunday! Emily enjoys helping you find the perfect pair of jeans, especially low-rise as those are her favorite! Some of Emily's favorite brands are Paige, Free People, and AGOLDE!

MARTHA

Martha is our digital marketing girl! You can find her on the floor helping you find a pair of denim, or in the back working on making our website perfect and adding new products for you to see! Some of Martha's favorite brands are AGOLDE, Free People and Z Supply!